Tuesday, October 15, 2013

The Key to Successful Website Design for Lawyers

As a law firm, no matter how small or large, it’s important to have an online presence in order to attract business and establish your firm as industry thought leaders. Online presence begins with a website that potential clients or partners can turn to for more information regarding your firm. From contact information to testimonials, to general law firm services, your website should be professional with a clean-design and user-friendly accessibility.

Below are a few elements to consider for website design for lawyers.

Good Visual Design

The first thing a potential client notices about a website is its design. If a website is not visually pleasing, the chances of a potential client clicking out of it and moving onto the next listing on Google are pretty high. A good visual design doesn’t mean it has to be very colorful or unique – it simply means that a site should look updated, clean, and user-friendly. Your site design should make visitors want to continue to browse your website.

Simple User Interface

A good visual design should include a user-friendly interface. The main aspect of a good website is a functional website for everyone – even those who aren’t as tech-savvy as others. Have your ideal visitor in mind when creating an interface. Navigation should be easy to spot and consistent throughout the entire site.

Meaningful Content

It’s true that content is king today, particularly with SEO in mind. Content should be fresh, original, and updated. It’s important to provide helpful information about your company and services and you may invest some time into a blog to identify your firm as an industry thought leader with informative articles related to your specific industry.

About Page and Contact Info

Include information on your background and how it pertains to your firm and expertise. Your “About” page gives potential clients a little bit more information about you and helps clients establish a personal connection with your firm. Contact information should be easy to find as well and should be included in the header of every page if possible.

It can be difficult as a law firm to find the time and expertise to establish and update a good website, which is why there are legal marketing firms out there to do the work for you and specialize in website design for lawyers. Therefore, you can concentrate on the important aspects of your business while your SEO firm does the marketing legwork.