The internet business scene is fast changing, and so keeping in touch with new developments and industry news will help you stay ahead. The following are some helpful tips for online business owners to make their site more impressionable.
Tip 1 # Give it a professional outlook and attractive appearance. People will judge your brand depending on the appearance of your site. A site that has a professional outlook will help establish credibility among the visitors and hence convert them into buyers. Remember that your visitors have limited time to browse through millions of related sites, and so the best favor you can do yourself is create a site that they will stick to. Make it attractive enough to catch their attention. Have the target client in mind when creating the site and ask yourself whether the design and layout can make you want to browse through.
Tip 2 # Use a simple interface. Simple links such as to go to the previous page, next page, the top or bottom of page or to the home page are important for anyone who desires to create a sticky website. Browsing through different pages within your site should be easy and fast. If the site looks complicated or difficult to browse through, users will try to avoid it as they will consider it a waste of time. Try to make their life easier by creating a solid UI that makes sense.
Tip 3 # Focus on solving the problems and answering the questions of your visitors. People visit your site because they are looking for the right answers and solutions. Whether it is losing weight without pain, ways to save money or link building tactics that won’t leave a footprint, tell them what you have for them. In fact, let your visitors know what you do as soon as they arrive to your home page. Having clear calls to action are one of the simplest ingredients of creating a sticky site.
Tip 4 # Introduce your product(s) in a revolutionary way. Your customer base has probably come across so many similar products, some of which did not work. Be the one to tell them why your product is different, and how it is different from all the others.
Tip 5 # Interactive sites get sticky SO fast. Make sure visitors are able to leave comments. You never know when that one person leaves a comment that sparks dozens of replies from other users. Also ensure that your social share buttons are in plain sight for quick and convenient sharing. Use poll questions and discussion boards to keep people entertained and on site.
Tip 6 # Consistency of the website is connected closely with good functionality of the site. The look of the site is great, but the reader doesn’t visit your website just to see its design, he wants to find necessary information on it. So, it should be easy to navigate and work with. For example, you can make navigation bars on each page and it would be better if there will be a search function on your site – as it will make the work with your site more pleasant and quick. Otherwise, your reader will spend too much time searching for the needed material or he can just leave the page and not to come back.
Tip 7 # Don’t forget about the content of the site. There shouldn’t be a plain text with small grey font which is boring and difficult to read. The text should be combined with different pictures and tables to attract the readers’ attention. But, at the same moment, remember that there shouldn’t be too much pictures or infographics – it will distract the reader and he won’t catch the main idea of your service or blog.
Tip 8 # Don’t use too many banners and advertisements – they irritate customers and they just leave the page where there are more advertisements than essential information about the site.
Try to follow these easy tips which can make a professionally looking website and you can manage to promote it greatly and attract more visitors. You don’t need to invent a lot of know-how – just the other way round, be natural and useful and the reader will fall in love with your site and production.
Tip 9 # Color scheme has also great influence on the visitor. And any niche has its own, the most appropriate color scheme. However, there are some universal rules for correct usage of the color scheme. So, bear in mind, that this is a bad idea to use bright colors for your design. Use white color for your background as well as some other light and calm colors. Use no more than ¾ colors and keep to them to save the same idea of design on each of the pages. The same thing is with your logo. You can even base the whole design on the color scheme of our logo or the other way round. Bear also in mind the significance of any color (red is war and impatience, green is calmness etc.)
